It's incredibly important for us at Northern Pride to truly understand the impact we have on our LGBTQIA+ community.
It may be how many people come to our events, and how satisfied they were. Or it can be about our impact on the local economy and we're also keen to understand the reach we have on our social media or our press campaigns.
Why? So we can truly understand our social, economic and environmental impact. So we can use this information and data to inform our decisions and to help identify where our community need our support or where we need to improve on our deliverables.
Northern Pride is the communities charity.
Combined audience reach of the UK Pride 2022 campaign
We have a fabulous social media following with over 20k people following us across Facebook, Twitter, Instagram and YouTube.
During 2021's virtual pride, we donated over £6k to local LGBTQ+ charities, non-for profit and community groups.
People joined us on the march and countless many more watched on the streets
Our first ever Ouseburn Family Pride was held September 2021 with over 4k people, of all ages coming along.
Our supporters and sponsors scored us 4.7 out of 5 for overall satisfaction working with Northern Pride.
People through the festival gates over the three day weekend
During the first lockdown, we launched our Live and Local Facebook series which had over 22k views in the first two weeks.
Our virtual pride in 2020 was viewed over 137k times during the live broadcast.