The events based charity, Northern Pride, the team behind events like Newcastle Pride, launched a new brand and identity today which was unveiled at a launch event with many of the charities biggest supporters in attendance.
It doesn’t go unnoticed that this new look Northern Pride has a new icon and logo. The organisers explained that when looking for a new identity they were inspired by The Angel of The North, and Sir Anthony Gormley, the designer of this iconic north east monument gave his blessing and full support behind Northern Prides interpretation which has been affectionately called Alex.
Kicking of the presentation was an incredibly impactful video which is also being used for the charities bid to become the host city for UK Pride for 2019. The video, and the bid, has been strongly supported by Newcastle City Council and it’s leader Councillor Nick Forbes, who speaks during it about the progressive change that the LGBT community and the city has seen over his time in office.
The launch video, which can be viewed on Northern Prides YouTube channel packs a punch with it’s clear vision and promises for 2019. Three key principles that have been defined are clear and measurable. The first is to ‘Protect LGBT+ rights already won and champion these whilst supporting the equality indifferences that remain at home and abroad’. The second is ‘Promote a healthy body and mind through access to support and education for the community and straight allies’. Finally, ‘Provide a series of LGBT+ events including our annual festival to bring communities closer together and celebrate our diversity’.
Sharing the new principles was the new Chair of Northern Pride, Ste Dunn. “As a non for profit charity, the team and I understand the importance of having a clear vision and direction that the community and our sponsors can support in whichever way they can, we believe that these principles will do this”.
Ste has been part of the team at Northern Pride for four years and was recently appointed as Chair. Bringing a wealth of project and portfolio management experience to the team, Ste is confident that he’ll be able to help support the team of volunteers to deliver exceptional events and campaigns across the coming 12 months. “I’m incredibly excited to be leading the team as we build on the success achieved throughout the past 11 years the charity has been going. In 2019 we’ll stage a series of events to remember the Stonewall Riots which took place 50 years next June. The community have come a long way, but we have some more work to do, and Northern Pride have a part to play”.
In addition to the key principles that launched, was the three new campaigns the team will be working on across next year. Working alongside long time pride supporters Newcastle City Council as they host the Professional Club Rugby and the Heineken Cup in May, Northern Pride will launch their Pride in Sports campaign which will build on their involvement in LGBT accessible sports, making sure that the community have safe spaces to take part in team events without any prejudice towards sexuality or gender identity.
Building on the success Northern Pride has seen working with Steve Haigh at Whickham School in Gateshead, they are launching their Pride in Schools Award. An opportunity to reward and recognise schools in the region for the work they’ve done in education, behaviours and support to help our LGBT youth, in and out of school.
Finally the Trans Generations campaign is a poignant reminder that more work is still needed in the community as today also marks a government extension to the Gender Recognition Act consultation deadline which closed at 12 noon. Northern Pride has shown its dedication today to continue its support to the Trans community and this will reach further into the care sector for elderly Trans people.
The dates where confirmed for next year’s Northern Pride Festival as 19thto 21stJuly 2019, with further details yet to be released, the team behind the charity are gearing up for a busy and prosperous 2019.